Rolex first partnered with the Wimbledon Championships in 1978. This world’s oldest tennis tournament is a shrine to lawn tennis and the original game. It is also the place where athletes become legends.  
Rolex is the official timekeeper and one of the major tennis tournaments’ main partners. The story began in 1978 at the Wimbledon Championships, when the Rolex brand first became involved in a sport that captured the world’s attention.
The All England Lawn Tennis and Croquet Club in southwest London has hosted the championships since they were first held in 1877. As the oldest tennis tournament in the world, Wimbledon is the home of the sport and a shrine to its grass courts.
This unprecedented level of sport resonates with the intrinsic values of Rolex. A natural partnership was formed at all major tennis tournaments, now spanning almost 45 years.
The special relationship between Rolex and tennis is deeply rooted in a shared philosophy: the constant quest for excellence, the desire for precision and innovation, the elegance of the sport, the unwavering effort, the respect for tradition and the drive to constantly exceed personal limits.
For decades, the brand has actively advocated culture, architecture, exploration and planetary conservation. In the world of sports, Rolex has established diverse partnerships in tennis, golf, equestrian, skiing, sailing and motorsports. Rolex’s long-standing partnerships with governing bodies, competitions and athletes – from recognized champions to promising talents – perpetuate the future of these disciplines and promote excellence.